Self-service at the fresh food counter: The EDEKA EasyOrder Terminal has been nominated for the Best Retail Cases Award 2026in the Retail Technology category. We are pleased that our POLYTOUCH® SWIFT 24, as part of the solution, is included in the competition.
The EasyOrder Terminal, developed in collaboration with our software partner eyefactive, demonstrates how self-service can make grocery shopping more convenient and efficient.
Customers order meat and deli products directly on the touchscreen of our POLYTOUCH® SWIFT 24 and then continue shopping. Meanwhile, the counter staff prepares the order. Customers pick up their orders at the self-service counter. This reduces wait times, lightens the workload for employees, and frees up more time for personalized advice.
About the Best Retail Cases Award
The Best Retail Cases Award was established in 2020 by the Location Based Marketing Association (LBMA). Since then, this industry award has recognized particularly innovative, creative, and successfully implemented solutions for retail and e-commerce.
The focus is on technologies and concepts that advance the retail sector, improve processes, and enhance the shopping experience. What makes this unique is that, in addition to an independent panel of experts from industry media, users also evaluate the submitted projects and select their favorites.
Pyramid Computer and eyefactive are proud to contribute to this forward-looking project with our hardware and software, which were developed and manufactured in Germany. We are very pleased to have been nominated for the Best Retail Cases Award 2026.
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